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The increasing importance of brand purpose - XPotential

The Increasing Importance of Brand Purpose

In a world that is progressively chaotic, fragmented, individualistic and complex, building strong brand purpose and identities that break out of the clutter is increasingly difficult. Technology has made it easy for people to copy features, functional benefits, design and all of the traditional ways in which we believed that we would differentiate our offer….

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Zooming into the future - XPotential

Zooming into the Future

XPotential - Resilience; a new team-performance standard - Trevor Gore, XPotential

Isolation Collaboration

Santa run

Santa’s Fun Run

Youth Rugby Challenge 2017 – XPotential

Youth Rugby Challenge 2017