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A major pharmaceutical HR department sought the help of XPotential to build a comprehensive marketing competency framework to help deliver outstanding growth for their Consumer Healthcare Marketing Department.
XPotential worked with Human Resources and Marketing to understand what competencies were currently in place and conducted a survey to key stakeholders across the various functions and target countries to assess the needs from the different markets and global teams. From these results and a review of best practice competency models, XPotential drafted the CHC Marketing Competency Framework, identifying 10 key areas for focus in preparation for a 1-day co-creation workshop with a team of key stakeholders to define and finalise the framework. From here the framework was finalised, with sign off from the Vice President Global Strategic Operations, and then rolled out to the entire CHC marketing team.
To keep the momentum going the HR department assigned XPotential’s XPeople programme (in association with Aprais) to carry a comprehensive assessment of its marketing community based on behaviours demonstrated against the new marketing framework. This allowed the HR team to get a full view of the marketing community from global view down to regional team, markets and individual levels. This provided not only with current state but more importantly a deep understanding of individual and country team development. These results enabled local managers to have the right conversations with their people in order to develop them in the right way. Through XPeople, the client was also able to identify centres of excellence in terms of geographical areas and even down to individuals – whose expertise may be utilised in sharing of best practices across teams and regions.
Through XPotential, the co-developed CHC Marketing Competency Framework, was integrated into the CHC Marketing community’s daily lives… indeed, bringing marketing competencies to life and building a foundation for excellence in their people.
