July 2, 2024
We are excited to share the second episode of our What Matters to People Podcast Series. In this episode, we are so honoured to have Shannon Kalayanamitr, a successful entrepreneur with extensive experience in the startup world, a university lecturer and a mom of twins. Together with Dave McCaughan and Steve Sowerby, we are discussing the ‘Identity Builder’ group.
As you know, every young generation believes they are doing something different. While that might be true, the underlying desire to be ‘different’ is a timeless phenomenon. We delve into the psyche of today’s youth, exploring what truly sets them apart and what unites them with previous generations. Understand and engage with the dynamic world of young consumers.
Learn how to connect with your target audience on a deeper level by addressing their need for purpose and authenticity. Join the conversation and explore how these insights can transform your marketing strategies and consumer engagement efforts.
Connect with the Hosts and Speakers:
Steve Sowerby – https://www.linkedin.com/in/stevesowerbyxpotential/
Dave McCaughan – https://www.linkedin.com/in/davidmccaughan/
Shannon Kalayanamitr – https://www.linkedin.com/in/shannonkalayanamitr/
