What Matters to People Episode 3 – Unlocking Brand Loyalty: What You’re Missing About Life Stages

Welcome to another episode of “What Matters to People,” where we unlock brand loyalty by diving deep into the life stages that shape consumer behaviour.

In this episode, we focus on the often-overlooked stage of career builders—young professionals navigating their early careers. Join us as we explore what drives their needs, emotions, and decisions with our special guest, Patrick, an expert in education and workplace dynamics.

Gain valuable insights from Patrick, who shares his extensive experience helping young Japanese professionals understand the importance of a global mindset. Discover how the workplace is evolving, especially post-COVID, and learn about the balancing act between remote work and in-office collaboration.

Listen as Dave and Steve delve into real-life case studies, discussing how brands can engage effectively with these career builders. They’ll also touch on the role of human skills and technology in today’s dynamic work environment. This conversation is a goldmine for marketers and entrepreneurs looking to understand and engage with this crucial demographic.

Join the conversation, connect with our experts, and gain actionable insights that can revolutionize your marketing strategies. Follow us and our guest speakers on LinkedIn to continue the dialogue and stay updated on the latest trends in consumer behaviour and engagement.

Tune in now to gain a competitive edge and learn how to build deeper emotional connections with your audience. Don’t miss out on this opportunity to transform your approach to marketing and behavioural science!

Connect with the Hosts and Speakers:

Steve Sowerby – https://www.linkedin.com/in/stevesowerbyxpotential/

Dave McCaughan – https://www.linkedin.com/in/davidmccaughan/

Patrick Newell – https://www.linkedin.com/in/patricknewell/