What Matters to People Episode 1 – The Key to Marketing Planning

We are thrilled to announce the new season of the ‘What Matters to People’ Podcast! Our 2024 series, ‘Rethinking Life Stages’ kicks off with an episode you won’t want to miss; ‘The Key to Marketing Planning’.

Join our hosts, Steve Sowerby, founder of XPotential, and Dave McCaughan, storyteller at Bibliosexual and senior consultant at XPotential, as they dive into this insightful topic.

In this episode, we explain why focusing on life stages offers a more accurate perspective than relying solely on generational labels. Through engaging illustrations, we explore the concept of rethinking life stages. Our hosts, Steve Sowerby and Dave McCaughan are joined by our special guest, Mark Earls. Mark Earls is a renowned author, speaker, and expert in marketing and behavioural science. He is well-known for his work on understanding human behaviour and its implications for marketing and business strategy. One of his most influential books, “Herd: How to Change Mass Behaviour by Harnessing Our True Nature,” delves into the idea that people are social animals who learn and make decisions by observing and interacting with others.

Connect with the Hosts and Speakers:

Steve Sowerby – https://www.linkedin.com/in/stevesowerbyxpotential/

Dave McCaughan – https://www.linkedin.com/in/davidmccaughan/

Mark Earls – https://www.linkedin.com/in/mark-earls-a393982/