XPotential > What we do > Sales & Shopper Marketing
Sales and Customer Marketing functions, departments and teams are often ‘left out’ of Brand building discussions. In the past these teams were tasked to sell products while it was marketing who had the responsibility to build brands. Sales and Customer Marketing Teams are now rightly recognised as the critical levers to build Brands in the sales environment.
Our Sales and Shopper Marketing programmes are built to help sales, shopper and trade teams to deliver, communicate and build brands through sales, selling skills and shopper marketing.
Our ProgrammesBelow you will find our core programmes for Sales and Shopper Marketing, however if you have something else in mind, consultancy or training, we can work with you to create a bespoke programme to meet your brand challenges and objectives.
A shopper and customer insights approach to generate win win win opportunities across different trade partners. Other specific programmes include; Winning in the Pharmacy, Winning with Traditional Trade, Winning with Modern Trade
A brand focused and integrated approach across marketing, sales and trade marketing to develop outstanding executions for promotions and communications at the point of sale.
A programme focusing on the importance of shopper and customer marketing to retail partners, boosting team and individual competencies through a deepened understanding of S&CM processes and tools used, including generating insights, understanding shopper behaviour, strategy and tactics.
An in-depth sales training academy of 10 modules covering all major relevant areas of sales competencies from fundamental skills to strategic leadership. Example of modules included are; Essential Selling Skills, Merchandising Principles, Negotiation Skills and Winning in the Modern Trade.
